LOGO and BRANDING
1The first step in creating an online presence and an effective Intermet Marketing campaign is to have a logo and branding that are memorable in regards to your business. Your logo symbolizes the nature of your business, reminding the viewing public immediately of what you do, and your branding reinforces your unique promises to customers and clients.
2Your website is your company’s primary outreach, and main landing zone for searchers of your company’s information. What services and products your company offers should be easily found in your website, and contact with you should be enabled from anywhere in the website. Simple navigation and intuitive planning are essential to enabling potential contact.
TRAFFIC / LIST BUILDING
3Targeted traffic is key for a successful web presence. Expressing interest, demonstrating authority, offering solutions, and engaging clients and potential customers in your website and in the “places” that they are spending time is the Web 2.0 trend. Your best campaign elements will prove to revolve around your email marketing plan, and social media interaction..
4The days of throwing an ad at the general public and expecting impulse buyers to make you rich are over. Hence, your Internet Marketing plan will be successful if it engages, and offers ways for consumers to easily contact your company.The consumer must “know, like, and trust you,” and your services reinforced with good reviews, testimonials, and guarantees.